Blu Life Pure XL, yet another copy of Gionee Elife E7, now available on Amazon

blue pure life xlBlu, a household name in America, has announced a new phone called Blu Life Pure XL. But the fancy name shouldn’t mean anything to those who are aware of the Android market. Because it’s just another copy of Gionee Elife E7.

If you know Gionee Elife E7, you already know what’s under the hood of Blu Life Pure XL. But just for the record, let’s rewind.

Blu Life Pure XL sports a 5.5-inch  display with 1080p full HD display protected by a Corning Gorilla Glass 4. It’s powered by Qualcomm Snapdragon 800 chipset with 2.2 GHz quad-core processor and Adreno 330 for graphics processing.

On the camera end, the phone features a 16 megapixel camera on the back and an 8 megapixel camera on the front, both of which have the autofocusing capability. All of these are backed by a 2,500 mAh battery and runs on Android 4.2 which is upgradable to Android 4.4 KitKat.

The Blu Life Pure XL is now available on Amazon. The 32 GB onboard storage with 3 GB model will cost you $399. And it comes in black. A white version will be available from May 9.

However, a lower cost version, featuring 16 GB storage and 2 GB RAM, will be available on Amazon in June that comes in black, white, blue and pink. It has a price tag of $349. All of these phones are factory unlocked, which means you can take it to any country and be able to use on compatible network.

Because Gionee does not sell its phone directly to the U.S. market, Blu might have the upper hand and the low-cost should attract a lot of consumers in the States.